BERLIN, March 4 (Reuters) – German sportswear maker Adidas on Wednesday said it expected its operating profit to increase to around 2.3 billion euros ($2.7 billion) this year, despite around a 400-million-euro impact from U.S. tariffs and unfavourable currency developments.
Currency-neutral revenues were expected to increase at a high-single-digit rate in 2026, adding another 2 billion euros in revenue, it said in a statement, as it forecast to grow at a low-double-digit rate in North America and Greater China, among others.
It added it expected currency-neutral net sales to keep growing at a high-single-digit rate in both 2027 and 2028, with operating profit rising a mid-teens compound annual growth rate over the three-year period from 2026 to 2028.
In 2025, it reported sales of 24.8 billion euros and operating profit of 2.06 billion.
Management proposed a dividend increase of 40% to 2.80 euros per share for 2025.
In a separate release, Adidas proposed Nassef Sawiris as its new chairman and extended the contract of CEO Bjorn Gulden to 2030.
($1 = 0.8625 euros)
(Reporting by Alexander Huebner and Linda Pasquini in Gdansk; Additional reporting by Helen Reid in London; Editing by Shri Navaratnam)
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